Personal Branding For Success In A Few Steps© : Part I

Personal Branding For Success In A Few Steps© : Part I First impressions matter just as much online as they do offline. Personal branding is essentially the way you portray yourself to others. People like to do business with other people they like. That’s why developing a personal brand is essential for long-term success online. With the ease and vast availability of information online, it’s hard to compete for attention nowadays. If you want to rise to the top of your particular industry, you need to first sell yourself to your potential customers. If they like you, then it’s much easier for them to like what you have to offer. I mean think about it, would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you? The first impression a potential customer receives from you is very crucial for your success. Unfortunately, you don’t get a second chance to make...
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When All Of Your Jobs Sound The Same On Your Resume: Fix It With Accomplishments And Their Impact

When All Of Your Jobs Sound The Same On Your Resume: Fix It With Accomplishments And Their Impact One of my clients came to me with a problem. She had held pretty much the same manager-level job during her entire career, only with different companies. Her resume felt boring, even to her, because every job sounded exactly alike. I saw the problem immediately. Like many job hunters, she had focused her resume on her skills. And every job she held required almost exactly the same skill set. Anyone reading her resume would think that she had spent 10 years going nowhere. The solution? We changed the focus of her resume to accomplishments. In every management position, she faced different challenges and had to come up with solutions. Every position involved different goals she had to meet. Each position also required her to communicate with a different group of people, work on different teams, or report to a different level of supervisor. When we wrote...
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Ways To Attract Recruiters To Your LinkedIn Profile

Ways To Attract Recruiters To Your LinkedIn Profile You know the drill. You’re unhappy in your current job — or unhappy with no job — and are desperately updating your LinkedIn profile that hasn’t been touched since the last time you were in this situation. Well, you’re not alone; this sums up the dysfunctional relationship many professionals have with their LinkedIn profiles. While some flock to LinkedIn only when in need and apply to already posted positions, the platform is at its best when maintained regularly and optimized to allow hiring managers to reach out to you. LinkedIn's career expert Nicole Williams helps elaborate on ways to optimize your profile and attract more recruiters to you now. Develop a Keyword Strategy If search engine optimization is not your expertise, here is a mini lesson. LinkedIn’s search functionality makes it easy to find people by their name, skills and any other words that appear in their profile — which is why these words should be chosen...
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