Personal Branding For Success In A Few Steps© : Part IV

Personal Branding For Success In A Few Steps© : Part IV Improving Your Personal Brand I have several key questions I use to create a noteworthy personal branding statement. Simply answering them creates a short, but dynamic statement. So ask yourself: What problem do I love to solve at work? How am I the aspirin to an employer’s pain? What’s my process or methodology for doing it? How do I systematically tackle the problem to get it solved? What analogy can I use from everyday life to help someone better understand what I do? How can I help someone who doesn’t understand what I do get a grasp on it? What proof do I have that what I say is true? How have I done this successfully before and what are the facts and statistics to back it up? What do I want to do next with this valuable skill? Where do I see potential for this skill to be of great value (i.e. save or make significant...
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Personal Branding For Success In A Few Steps© : Part III

Personal Branding For Success In A Few Steps© : Part III You Need a Strong Network of Contacts to Increase Your Brand by Word of Mouth© Connections, or rather customers, are important to any business. In a bid to find more clients, most business people tend to concentrate only on making contacts with prospective clients. Yet while such contacts have the potential to become loyal customers, they are not the only type of contacts your business needs. The successful entrepreneur is one who not only gets acquainted with likely clients, but also maintains connections in various fields for the following six reasons: 1. Information. Information is crucial to providing you with the latest trends in your field, or whatever goes on in particular companies. It’s important for you as a businessperson to research trends and events to ensure you are correctly positioned in your business field, or to close specific deals. Having someone you can turn to for ready answers proves very helpful in...
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Personal Branding For Success In A Few Steps© : Part II

Personal Branding For Success In A Few Steps© : Part II My last article on Personal Branding taught you the basics of self-discovery. Now you’re ready to develop an authentic, exceptional, and marketable brand! Here we go: 1. Why this industry? You should be in an industry that matches with your personality, strengths, and goals. Here are some things to consider as you answer: What do you like to learn? What are your strengths? What challenges do you like taking on? What types of problems do you like to solve? Do your answers match with your ideal industry? If you’re unsure, set up an informational interview with someone in the industry. Getting this advice and making these connections is so important to developing a compelling personal brand. 2. Why this company? If you haven’t already, shortlist some companies that you think you would enjoy becoming a part of. Consider: What is it about this business that you are fascinated by? Why does the company culture appeal to you? Is the company growing? What do trends suggest? What...
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