Personal Branding For Success In A Few Steps© : Part II

Personal Branding For Success In A Few Steps© : Part II My last article on Personal Branding taught you the basics of self-discovery. Now you’re ready to develop an authentic, exceptional, and marketable brand! Here we go: 1. Why this industry? You should be in an industry that matches with your personality, strengths, and goals. Here are some things to consider as you answer: What do you like to learn? What are your strengths? What challenges do you like taking on? What types of problems do you like to solve? Do your answers match with your ideal industry? If you’re unsure, set up an informational interview with someone in the industry. Getting this advice and making these connections is so important to developing a compelling personal brand. 2. Why this company? If you haven’t already, shortlist some companies that you think you would enjoy becoming a part of. Consider: What is it about this business that you are fascinated by? Why does the company culture appeal to you? Is the company growing? What do trends suggest? What...
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Personal Branding For Success In A Few Steps© : Part I

Personal Branding For Success In A Few Steps© : Part I First impressions matter just as much online as they do offline. Personal branding is essentially the way you portray yourself to others. People like to do business with other people they like. That’s why developing a personal brand is essential for long-term success online. With the ease and vast availability of information online, it’s hard to compete for attention nowadays. If you want to rise to the top of your particular industry, you need to first sell yourself to your potential customers. If they like you, then it’s much easier for them to like what you have to offer. I mean think about it, would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you? The first impression a potential customer receives from you is very crucial for your success. Unfortunately, you don’t get a second chance to make...
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When All Of Your Jobs Sound The Same On Your Resume: Fix It With Accomplishments And Their Impact

When All Of Your Jobs Sound The Same On Your Resume: Fix It With Accomplishments And Their Impact One of my clients came to me with a problem. She had held pretty much the same manager-level job during her entire career, only with different companies. Her resume felt boring, even to her, because every job sounded exactly alike. I saw the problem immediately. Like many job hunters, she had focused her resume on her skills. And every job she held required almost exactly the same skill set. Anyone reading her resume would think that she had spent 10 years going nowhere. The solution? We changed the focus of her resume to accomplishments. In every management position, she faced different challenges and had to come up with solutions. Every position involved different goals she had to meet. Each position also required her to communicate with a different group of people, work on different teams, or report to a different level of supervisor. When we wrote...
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