Personal Branding For Success In A Few Steps© : Part III

Personal Branding For Success In A Few Steps© : Part III You Need a Strong Network of Contacts to Increase Your Brand by Word of Mouth© Connections, or rather customers, are important to any business. In a bid to find more clients, most business people tend to concentrate only on making contacts with prospective clients. Yet while such contacts have the potential to become loyal customers, they are not the only type of contacts your business needs. The successful entrepreneur is one who not only gets acquainted with likely clients, but also maintains connections in various fields for the following six reasons: 1. Information. Information is crucial to providing you with the latest trends in your field, or whatever goes on in particular companies. It’s important for you as a businessperson to research trends and events to ensure you are correctly positioned in your business field, or to close specific deals. Having someone you can turn to for ready answers proves very helpful in...
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Personal Branding For Success In A Few Steps© : Part II

Personal Branding For Success In A Few Steps© : Part II My last article on Personal Branding taught you the basics of self-discovery. Now you’re ready to develop an authentic, exceptional, and marketable brand! Here we go: 1. Why this industry? You should be in an industry that matches with your personality, strengths, and goals. Here are some things to consider as you answer: What do you like to learn? What are your strengths? What challenges do you like taking on? What types of problems do you like to solve? Do your answers match with your ideal industry? If you’re unsure, set up an informational interview with someone in the industry. Getting this advice and making these connections is so important to developing a compelling personal brand. 2. Why this company? If you haven’t already, shortlist some companies that you think you would enjoy becoming a part of. Consider: What is it about this business that you are fascinated by? Why does the company culture appeal to you? Is the company growing? What do trends suggest? What...
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Personal Branding For Success In A Few Steps© : Part I

Personal Branding For Success In A Few Steps© : Part I First impressions matter just as much online as they do offline. Personal branding is essentially the way you portray yourself to others. People like to do business with other people they like. That’s why developing a personal brand is essential for long-term success online. With the ease and vast availability of information online, it’s hard to compete for attention nowadays. If you want to rise to the top of your particular industry, you need to first sell yourself to your potential customers. If they like you, then it’s much easier for them to like what you have to offer. I mean think about it, would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you? The first impression a potential customer receives from you is very crucial for your success. Unfortunately, you don’t get a second chance to make...
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