I have written about LinkedIn before but it is improving regularly and you need to take advantage of these tips and LinkedIn’s improvements.

Using LinkedIn is a very effective and efficient tool to get your “story of success” in front of the thousands of people in your career field who need to hire professionals just like you – or just you!

First, pay attention to your LinkedIn profile. It’s been said that “one picture is worth 1,000 words” for a reason: the “non-verbal” but visual language speaks to what people think and feel about you on first impression, to hook their interest. Your best photo will have a well-lit background and present just you with a friendly, professional appearance.

Second, don’t paste-in your resume! List your functional (not official) title, company, and general timeline for each job listed in reverse-chronological order. Also, cluster promotions in years (“promoted 4 times in 10 years” or “promoted Years X, Y, and Z”) instead of listing all those first-to-recent titles in the same division of a company.

Now, hit the grand slam by telling your reader why, in one word or phrase, you earned those promotions: efficiency, increase net profits $ and %, or decreased costs, added new service or increased members/ customers by % in what time.

Some other tips:

It helps to think of your profile as a written conversation with your readers. Make it fast and uncomplicated. Remember, your profile is a summary: your experience and success is all you need to express. Your resume will fill in the details later.

Make it very easy for people to get in touch with you. What does that look like?

A functional Header
A call to action in your Summary
Use the “Advice for Contacting” section
To save you time, steal this short template and insert it into your LinkedIn Summary and “Advice for Contacting” section:

“I’d love to connect with you right here on LinkedIn or you can get in touch directly by emailing me at [insert your email]”

Why is this important? Recruiters and potential clients will not go out of their way to track you down if they can’t reach you directly on LinkedIn. They will simply move on to the next profile that fits their needs. Making it easy for them recognizes the demands on their time and attention and will boost your chances of getting contacted for an interview.

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