Check off these critical tasks:

Did you shadow the company’s social media?
Seriously! Companies post news they’re proud of. So knowing about a blog post or a company retreat will give you talking points to drive the conversation. And seeing pictures of the office and the employees will not only give you a sense of the dress code (vital information for picking out your outfit), but also the general office climate and vibe.

Did you study company and sector products?
You don’t have to arrive armed with a six-step plan for how to scale a new project (cyber IT protection) or a product (Google’s new phone), but talking intelligently about the company is key. Come prepared with reasons why you like it, as well as a few suggestions for how you can help to improve.

Have you research your interviewers?
You typically receive an interview schedule with the names of the people you’ll be meeting ahead of time. (If not, don’t be afraid to ask for one!) Once you have this information, go to Google and see what you can discover. Between LinkedIn, social media, and any personal sites, you should be able to get an idea of what they’re passionate about professionally. Plan on talking about these topics as the opportunity seems right. This allows you and your interviewer a way to learn about each other.

Do you know why you’d be great at this job?
Review the job description and remind yourself not only why you wanted this role, but you’d be the perfect hire for it. Know your strengths (and yes, weaknesses) and come in with specific examples of why you’d be able to hit the ground running on day one. This is perhaps the most important (and, often, the most overlooked) step, because the better you know yourself, the easier it will be to think on your feet.

What have you done to have made you ready for an interview? Let me know.

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