The Pop Up Job

Today, the New York Times reported a story on two professors at Stanford who created a case study of what they called a “flash organization” named True Story. True Story is a card game and mobile app in which players trade stories from their daily lives, resembled that of any company. There was a content division to churn out copy for game cards; graphic designers to devise the logo and the packaging; developers to build the mobile app and the website. There was even a play-testing division to catch potential hiccups. The producer of True Story wasn’t really a firm: The workers were all freelancers who typically had never met and, perhaps more striking, the entire organization existed solely to create the game and then disbanded." Flash organizations are ephemeral setups to execute a single, complex project in ways traditionally associated with corporations, nonprofit groups or governments. Thus those who are recruited are working in a “Pop Up” Job. Each project began with...
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